Technology is the lasting vitality of the wrist watch. Watch of wrist of domestic market after the rapid growth of the 20% to 20% a year, in the last year has experienced retail decreased about 20% or so, this is a big blow for many brands, but this is must undergo a process of market development, only through the market to mature and steady development. In fact, this is not blind optimism, merely throughout much of the whole Chinese market and hold a calm. China market is so huge, there are billions of people, although many of the big city like Beijing, Shanghai brands have come, but in fact the market space is very big still, for new brands still have the survival and development space.
Second - and third-tier cities even four cities, many people have experienced the primitive accumulation of wealth, wealth reached a certain degree, these two years was the time that they release purchase desire, so the Chinese market while affected by macroeconomic regulation and control policy, but the  development of the future

   Over the past few years, a gift to buy watches account for half of the wrist watch, some brands even accounted for 70%, only the brand, the purpose of consumption lead to consumers perception of product quality and requirements are lower. However, with the development of the market watch for private use, rational consumption market began to show. New rich values also change, they began to think about how to enjoy life after the possession of wealth, no longer as in the 1990 s, that tend to be blind consumption status. For example, a lot of people say a good brand, rich people will go to buy, this kind of purchase lack of fine watch with a basic understanding of the brand. But today, more and more consumer ability of people are beginning to realize that in addition to those big first to be the people know, there are also a lot of adhering to the fine watch the value of the brand, and the brand is more suitable for themselves. Consumers to the improvement of brand awareness, buy list will be changed, for real.